BALMAIN x H&M Show
I was so excited that the BALMAIN x H&M creations were shown in full this Tuesday. Now I just can't wait to get my hands on basically everything! The show took place on the famous Wall Street in NYC, and of course the building was once a bank.
The whole theme of the show was based around a subway station, which was also used in Rousteing's editorial campaign for the collection. Olivier designed the show so that you were at the 'final destination'; which was of course #HMBALMAINATION. Where a world of stylish yet chic and beautiful individuals were, dressed in the most extravagantly, militant pieces.
This collection completely embraces the up-coming party season too. With its' crisp metallics to shiny golds, everything is complete glamour! Something that made the event even more special, was that the worlds biggest models were displaying Olivier Rousteing's work of art: Gigi Hadid, Bella Hadid, Kendall Jenner and Jourdan Dunn - to mention a few.
Earlier I said the hashtag #HMBALMAINATION. So if you didn't know what that is, then this is what Olivier wants to get everyone using when they have a piece from the line. To show it off on social media under this hashtag, and he also said that he will be regularly checking out the hashtag. I feel that Olivier wants to allow the world and not just the elite to see, understand and even own a piece of BALMAIN. So I love the deeper concept behind this hashtag too, and what he said below sums it up perfectly for me -
"H&M allows me the unique possibility of bringing everyone into the world of Balmain, getting a piece of the dream and creating a global #HMBalmaination: a movement of togetherness, fuelled on a hashtag. The collaboration felt extremely natural to me as H&M is a brand that everybody connects to. It calls for unity, and I am all for it." - Olivier Rousteing
The high-street fashion phenomenon will be available in selected stores and at hm.com from, Thursday 5th November 2015. So make sure you put that date in your diaries if you want anything from this stunning collection. I know I will be waiting patiently at my laptop for the second it's released!
Image Source - gettyimages/rex